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48 Video Marketing Statistics for This Year
Video Trends
Savvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
- YouTube is the second most trafficked site, after Google. (Alexa)
- One minute of video is worth 1.8 million words. (Forrester Research)
- Users view more than 500 million hours of video each day on YouTube. (Business Insider)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
- In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
- 51% of all video plays are on mobile devices. (Adelie Studios)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
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Social Video Statistics
As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown.
- Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
- 100 million hours of video are watched each day on Facebook. (TechCrunch)
- 500 million people watch Facebook videos every day. (Tubular Insights)
- Social video generates 1200% more shares than text and image content combined. (Wordstream)
- Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
- Snapchat users watch 10 billion videos each day. (AdWeek)
- 82% of Twitter users watch video content on Twitter. (Twitter)
- Periscope users have created more than 200 million broadcasts. (Periscope)
- 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
- In 2016, the time Instagram users spent watching videos increased by more than 40 percent. (Instagram)
Video Marketing Statistics
These amazing stats show the proven power of video marketing tactics
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
- Including video on landing pages can increase conversion rates by 80%. (Unbounce)
- Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
- 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
- Searches related to “how to” on YouTube have grown 70% year on year. (Google)
- Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
- 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
- 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
- 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
- Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
- 52% of marketers say video is the type of content with the best ROI. (HubSpot)
- 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
- Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
- Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
- Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
- 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
- On average, people spend 2.6x more time on pages with video than without. (Insivia)
- Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)
The Takeaway
Still with us? We just have three more key statistics for you:
- 78% of marketers say their most effective SEO strategy has been creating more relevant content (Marketingprofs.com)
- 43% of people want to see more video content from marketers. (HubSpot)
- 73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. (Buffer)
Video Marketing Best Practicing
While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences.
- 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)
- 85% of Facebook videos are watched without sound. (Digiday)
- 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot)
- 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
- Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)
- 56% of viewers are likely to skip online video ads. (Marketing Land)